Good Fall

A Good Fall The word Freedom has a different connotation in every part of the world, to have freedom means to have certain characteristics. These characteristics would be having the Third Eye, self-control, humility, and the ability to be able to overcome problems with a strategized plan. In the short story collection A Good Fall by Ha Jin, each story puts characters in dissimilar positions where they show whether or not they have the characteristics that define freedom. A Composer and His Parakeet†, â€Å" In The Crossfire†, â€Å"The Beauty†, and â€Å"Temporary Love† all involve characters that seem to be trapped in a current relationship, but for different reasons. Learned Helplessness is a disease, in which you close your heart and mind to your strong self and settle for your weak self-resulting in shame, several characters are diagnosed with this disease. The Third Eye can be defined as self-awareness, it allows us to interpret the current situation w e are in, and analyze the good from the bad.It emphasizes the bigger, long-term picture over the short-term and helps make decisions out of reason rather emotion. A person with the third eyes exercises discipline over desire. Humility is simply learning from our mistakes to make us stronger and wiser. Fanlin from the story â€Å"A Composer and his Parakeets† shows traits of having freedom. His girlfriend Supriya owns a mute parakeet Bori; she leaves Bori with Fanlin as she goes off to Thailand for her job as an actress. At the beginning Fanlin disliked the bird because he believed one of Supriya’s ex-boyfriends gave her the bird.Over time he grows a heart and starts bonding with the bird, he lets him into his music studio in which the bird was not allowed in at first. Fanlin was preparing to write for an Opera event that was coming up. Weeks went on and the bird went everywhere Fanlin did, until one day by the beach the bird flies away and almost drowns and Fanlin thro ws himself into the water to save it. Bori would later die the following day and his girlfriend did not seem to care about the bird anymore. This made Fanlin’s third eye kick in as he wondered whether she would not care about him like she did with the bird over time.When the bird died so did his relationship with Supriya. Fanlin’s students that he thought music lessons seemed concerned about him and so they bring him another parakeet. This parakeet had a dirty mouth and Fanlin paid him no mind, he even left his window open so he would fly away. After the death of the first bird and the death of his relationship, Fanlin goes on to write a beautiful second half of music in his opera which was full of emotion and is told to go back to rewrite the first half. His second bird would fly away shortly after, symbolizing he being set free from his past relationship that was just a waste of time.Self-control is the ability to improve our position rather than surrender to self-de struction and compulsion. In the story â€Å"Temporary Love†, Lina a married woman who’s husband was in China, lived in the United States with a married man. Although she tells her husband that she lives by herself, she has sexual relations with this married man who’s spouse as well lived in China. They had a mutual agreement to end this temporary relationship until their spouses arrived in the United States. Unfortunately Panbin, the man Lina stayed with grew feelings for her and told her repeatedly he was in love with her.Lina told him a plethora of times that she was married and that they agreed to end this arrangement whenever one wanted. Her husband was coming to the United States so Lina prepares to move out and find her own apartment. She thought that her husband did not know about the affair but he did. He had his ways of having someone follow her and relay him the information he needed. This put Lina in an uncomfortable position, her husband told her he did not want to find a job and was going to go to business school to get his MBA. Not only that, but Lina was going to pay for it with all her money she had saved in her bank account.She had no other choice but to pay for his schooling, she feared that once she paid he would soon leave her. Secretly she would visit Panbin for advice but he paid her no mind for leaving him. Now she was trapped in a relationship she could not escape. Lina could either pay and face the consequences of her husband maybe leaving or not pay and face the humility, disappointment, and shame in her by her family back home for her actions. Lina is a victim of learned helplessness. Freedom was a major contributor in Fanlin actions as he could freely relieve himself from Supriya.As for Lina, she was strapped in for a long ride with the devil. Fanlin is able to figure out that Supriya was no good for him and that she would soon leave him. He made up his mind and left her, and was free without her. Lina in this case was stuck, she had no self-control, she was ashamed of herself and her actions, the only thing she could do was pay her husbands tuition for taking of her ailing father back home. Some people are born with the third eye such as Fanlin, while others lack it and suffer and live a life without any freedom.

QSR Industry In India Essay

Executive Summary 4 ï‚ ¨ India is witnessing rapid urbanization of small towns and growth of mid-sized cities. This along with rising population in key metros and higher disposable incomes is fuelling growth in every industry. 35% of India‟s population will be in urban centres by 2020 totaling to 53 crores compared to the current urban population of 32 crores. ï‚ ¨ Consumer markets are being driven by the country‟s youth population. Be it college goers or the young working class, exposure to the international environment and culture, has created a demand for world-class products at affordable prices. ï‚ ¨ This has led to the rise of Quick Service Restaurants (QSRs) in India, the fastest growing segment in the eating out market. By 2012, there will be at least 2000 more QSR outlets across India. ï‚ ¨ With QSR giants like Starbucks and Dunkin‟ Donuts yet to foray in the market, there is a lot to look forward to. 5 Industry Overview 7% of the total restaurant market comprises of QSRs 6 ï‚ ¨ The Indian fast food market is growing at an annual rate of 25-30 per cent, Foreign fast food chains are Estimated Size of the Indian Restaurant Industry Organized Eating Out Market, Rs. 8600 Cr. Growth : 20% (20%) aggressively increasing their presence in the country. ï‚ ¨ The market is dominated by global brands like McDonalds, KFC and Dominos specially in the organized fast food segment. Growing trend of Unorganized Market, Rs.3 4400 Cr. (80%) Growth : 5-6% consumption of new cuisines and increasing brand awareness has led to the increase of global players. The new age Indian consumers have also played a QSR Market Rs.3000 Crores 7% significant role. ï‚ ¨ Organized modern formats like malls, multiplexes and Organized Restaurant Market (Except QSRs) Rs.5600 Crores 13% food courts have also become a favoured destination. Larger companies are teaming up with small franchisors to set-up their brand. ï‚ ¨ QSRs started with big metros, but are now building their presence in Tier 2 cities like Unorganized Restaurant Market Rs.34400 Crores 80% Pune, Ahmedabad, Chandigarh and Bangalore. Sources: www.nrai.org,, www.rncos.com Total Restaurant Industry Rs. 43000 Crore Market Segmentation 7 Restaurant Industry †¢Road-side location †¢No technical standards †¢No accounting standardization Unorganized Full-Service Restaurants QSRs Fine Dining Take-away Casual Dining Organized Home Delivery Eat-in Bars and Lounges †¢Accounting Transparency †¢Organized Supply Chain †¢Quality Control †¢Sourcing Norms †¢Multiple Outlets †¢Dominated by Global Players Kiosks/Carts Highest growth segment. Maximum Footfall due to increasing traffic at airports, railway stations, malls, multiplexes and supermarkets Growth Drivers 8 25% of population eats out at least twice a month and spends Rs.150-Rs.500 / meal Urbanization Youth Spending Expanding Middle Class 2% 11% Better logistics A younger and richer India is fuelling rapid growth in the eating-out segment 29% Affuent Upper Middle Class 300 million 29.5 % or 88.5 million Key consumption areas 2% 5% Total population of Gen Next (13-24 Age Group) Total population of Gen Next living in urban areas Household Distribution By Annual Income 1% Nuclear families Mall and Multiplex boom Clothing & accessories, Food, Entertainment and durables Spending Power Rs.3000-40000 per month †¢ †¢ Lower Middle Class 86% 64% Bottom of the pyramid Urban youth behaviour †¢ †¢ 2010 2020 Sources: Marketing Whitebook 2011-12, Economic Times, MGI Socially active Hangs out at coffee shops and malls Prefers to be seen at the right places Expresses one‟s identity through choice of brands consumed Maintaining Consistency in product and quality of service are the biggest challenges faced by QSRs 9 Challenges Demand Side Supply Side Health and hygiene concerns among buyers Maintaining Quality of Service Acquiring Key Talent Building a costeffective supply chain QSR customers are very easy to sell to, but also very easy to lose Localization of Menu Managing high attrition rate amongst junior level employees Establishing a supply chain in a new region Beating local competition Standardization of product across outlets Low entry barriers Monitoring multiple outlets Reducing service time – efficient assembly line Talent Supply Chain Monitoring quality of products procured from third parties SWOT Analysis 10 STRENGTH OPPOTUNITIES †¢ Burgeoning middle class †¢ Risk-sharing in a franchise based model †¢ Abundance of cheap labour in India †¢ Increase in malls and Positive multiplexes †¢ Increasing youth spending †¢ Urbanization WEAKNESS THREATS †¢ Sourcing Talent †¢ Food Inflation †¢ Monitoring franchisees †¢ Product imitation †¢ Maintaining quality standards across outlets †¢ Understanding Indian tastes Internal Factors †¢ Price Competition †¢ Dependency on third parties †¢ Local Competition External Factors Negative Urban Youth Make Up The Prime Target Audience 11 Particulars Low Cost in terms of initial investment as well as operating cost Target Audience Profile Category Young Urban Professionals on the move Low Risk Key Features of a QSR Teenagers High Impulse products Students Best Retail Locations Multiplex audience Competitive Prices Shoppers Target Audience Behaviour Age group 16-35 Hygiene & Taste conscious Location Cities and towns Social Class Middle and Upper Middle Class Lifecycle Dependent and Pre-Family* Brand conscious Westernized culture Seeking international standards Value seekers Experimental *based on Sagacity Lifestyle Model 12 Working of a QSR Brand Image, Ambience and Overall Experience are important intangible factors for QSR customers 13 ï‚ ¨ A QSR is meant to create instant interest in the mind of the consumer. It has to have ï‚ ¤ Intangible parameters that make a QSR successful Mass appeal Brand ï‚ ¤ ï‚ ¤ A unique experience ï‚ ¤ ï‚ ¨ A characteristic ambience A strong brand identity One cannot find Ronald at any other burger joint except McDonalds. ï‚ ¨ The service, which is the only human touch, plays a big role in creating a unique experience. A lot of time and resources are spent on training the staff ,as they represent the brand. KFC employees are expected to live up to their 3 F‟s to create to perfect environment – Fun, Friendly and Familiar. ï‚ ¨ In an effort to maintain the same experience across outlets, the service, interiors and menu items are standardized . Experience Ambience QSR Formats and Locations 14 QSR FORMATS LOCATIONS Malls Restaurants Tourist hubs Food Court Counters Corporate hubs Kiosks/Food Carts Take-away/Delivery Drive-ins Shopping Centers Multiplexes Airports/ Railway Stations Setting up a Franchise Outlet 15 Initial Qualification †¢ Application Review †¢ Background and Credit Check †¢ Assess training needs †¢ Signing of Franchise Disclosure Document †¢ Verify Assets Site Registration †¢ Franchisor sends site registration to brand for approval †¢ Franchisee remits funds Operation Plan Site Exploration and Securing Control †¢ Prospective franchisee makes an operation plan which is reviewed thoroughly Franchise Onboarding †¢ Franchisee arranges for Financing †¢ Hires a Team †¢ Franchisor provides Support and Training †¢ Builds Restaurant †¢ Supports in Grand Opening †¢ Determine Site Selection Strategy †¢ Identify focus areas †¢ Franchisor completes Action Plan for Trade Area †¢ Franchisee negotiates for the site and sends letter of intent Franchisor’s Role after the launch †¢ On-site Training is provided for every procedure. †¢ The Franchisor has an approved vendor list from where the ingredients can be sourced. †¢ They have an annual promotional and advertising plan that they implement with the support of the franchisees. †¢ Quality checks are conducted via Consumer Feedback, Food SafetyAudits and Standard Audits Managing Human Resources 16 ï‚ ¨ Acquisition When QSRs come to India, they find it difficult to get experienced talent for Human Resource Tree at at a typical QSR outlet strategic positions. There are very few people with relevant experience, Restaurant Manager especially in a global firm. Poaching employees from competitors would mean huge incentives and salary raises. Thus a lot of companies hire people in the same function but from a different industry. ï‚ ¨ First Asst. Manager Support & training The franchisors offer support and training to the franchisees for effectively Trainee Manager running the small format franchise business. Training is conducted at 3 stages: ïÆ'Ëœ Induction ïÆ'Ëœ On-going ïÆ'Ëœ Refresher ï‚ ¨ Retention Trainee Floor Manager Out of 10000 emloyees, KFC has to replace 7000 employees each year. This means cost for fresh recruitments, training and relieving employees is very high. Dominos has increased salaries of store front employees by 20% and implemented an incentive plan in order to reduce attrition rate. Training Squad Crew Member Second Asst. Manager Marketing Strategies 17 ï  ± QSRs have to play on their strengths to create and communicate a brand promise. ï  ± The brand promise can be anything from fast service to low prices to healthy food. ï  ± Successful QSR chains have been able to take their brand promise very effectively to the masses. 1 †¢ A large burger chain targeted the value seeker community and created highest value for money as its brand promise. 2 †¢ India‟s largest Pizza chain targeted the customers who wanted fast service at their doorsteps. It created the brand promise of assured fast delivery and communicated it with its â€Å"30 mins or its free† campaigns 3 †¢ A large coffee shop chain wanted to position itself as not just a coffee shop but a place to hangout with friends and family. They marketed themselves with the tag line â€Å" A lot can happen over coffee† which clearly communicated that they wanted their customers to have a complete experience much beyond just coffee. Pricing Strategies 18 ï  ± Its important for QSRs to price their products carefully because of the stiff competition that they face. ï  ± The strategy is to price their products in such a way that the maximum number of customers can be retained and at the same time higher margins are abstracted from the customers who do not mind paying more for extra value. This is achieved by: DIFFERENTIAL PRICING Pricing the base product aggressively and keeping higher margins on the side orders This strategy is for the price conscious consumer who sees great value in the base product and can choose to not take the side orders At the same time it allows the QSR to charge the customer for whom price does not matter, much more through the high margin side orders Most QSRs keep fighter brands in their menu to remain competitive. VALUE PRICING Value combos allow the QSR to sell more no of high margin products with the low margin base products. Eg: QSRs try to sell more French fries and cold drinks through their value meals. Pizza chains sell more garlic bread and cold drinks through their value meals Growth Strategies of QSRs 19 A large burger chain in India has the highest foot fall amongst all countries, but the lowest average bill. Growth in India is achieved based on volumes, hence every QSR is looking to expand its presence . A coffee trading company who supplies coffee beans, started a retail business of coffee shops all over India. Forward Integration A casual restaurant chain diversified into food court stalls., thus entering the QSR market. Horizontal Diversification A coffee shop chain diversified its coffee shops business by establishing express outlets and coffee machines. Concentric Diversification A soft drink giant branched out to form a new company with Pizza and Fried Chicken chains in its umbrella. It sold off its stake, but is in a lifetime contract with the firm Lateral Diversification Menu Planning 20 Menu Selection is critical, especially when localizing in markets like India and China where traditions, religion and local taste are cannot be ignored. Enlisted below are some of the important factors: Size of outlets Target in terms of demographics Local taste preference †¢ QSRs do not keep the full menu at all outlets. †¢ Instead they include only a few high volume products at outlets with space limitations like food courts and express kiosks †¢ Depending upon the age group they are targeting, QSRs have to adjust their menus. †¢ QSRs targeting older age groups have to include healthier and more traditional food items in their menus where as QSRs targeting the youth can have more experimental and/or fast food items. †¢ Product adaptation according to customer preferences is really important for QSRs to succeed. †¢ International chains in India have to adjust their menus to include more vegetarian and spicy items. A Fried Chicken brand has the most extensive range of items in India amongst all its worldwide outlets †¢ Most QSR giants avoid using beef and pork due to cultural taboos. The 4 pronged approach to ensure standardization across all outlets 21 Standardized aspects of every outlet There are 4 important factors that enable standardization for a restaurant with multiple outlets: Training Equipment †¢Every new employee has to go through a specific pre-designed training program for that level of employment. Recipes Procurement of Products †¢The same machines are used by all outlets for making the  dishes. Standard recipes have to be followed by the chefs who receive thorough training for the same. †¢QSRs have centralized approved vendors from where they  procure and process raw materials. They also procure finished products like spices and condiments from the same vendor and distribute it. Case Study – Dominos India 22 60 9000+ 400 364 9000 Jubilant Foodworks Ltd. operates the 364 Dominos international markets outlets in India, pursuant to a Master Franchise Agreement International, which operate Domino’s pizza delivery stores and the associated trademarks in the operation of stores in India, Nepal, Bangladesh and Sri Lanka. The pizza million pizzas sold each year employees in India Domino’s provides them with the exclusive right to develop and outlets worldwide outlets in India with stores in Sri Lanka are operated by their subfranchisee, DP Lanka. It is the largest Pizza chain in India, way ahead of its immediate competitor Pizza Hut with 50% of market share in the Indian Pizza market and 70% market share in the home delivery market. Source: dominos.com, dominos.co.in, reuters.com Case Study – Dominos India 23 Particulars Market share in the Indian Pizza market – 50% Market share in the home delivery segment –70% Sales Per Day Per Outlet Rs.56600 80% of their sales come from the Pizza segment, and EBIDTA margin (9M FY2011) 18% the remaining is attributed to beverages and side items. Same Store Sales Growth (9M 38.7% 80% of sales come from home delivery and 20% from 65% FY2011) Market Share OTC sales. Sales Break-up: Cuisine-wise 4% Sales Break-up: Segment-wise 20% 16% Pizzas Home Delivery Beverages Over-the-Counter Others 80% 80% Source: indiainfoline.com, dominos.co.in Critical Success Factors of Dominos India 24 Critical Success Factors 1. Delivery-oriented model reduces cost 2. Dominos has a vertically integrated supply chain. (as seen below) 3. Franchising model Supply Chain of Dominos Regional warehouse Raw Material Supplier (Approved vendor) Regional Centralized Facilities for processing raw material like dough – 4 centres across India Refrigerated trucks carry the finished items to retail outlets Retail Outlets Items are prepared based on orders and sent to end consumer 25 Key Players‟ Profiles Key Player Profiles 26 Name Cuisine Parent Company/ Master Franchisee Origin Location Formats Outlets Expansion Plans in India McDonalds Burgers Hard Castle Restaurants Pvt. Ltd USA PAN-India Dine-In, Food Courts, Drive-in 210 To add 20-25 outlets by 2013 KFC Fried Chicken Devyani International Ltd. USA PAN-India Dine-In, Food Courts 110 500 outlets by 2015 Chicking Fried Chicken Mirah Group UAE South Zone Dine-In 14 – Bangs Fried Chicken Fried Chicken Bangs India India South Zone Dine-In, Food Courts 7 100 outlets by FY2011 Pizza Hut Pizzas Devyani International Ltd. USA PAN-India Dine-In 171 300+ outlets by 2015 Dominos Pizzas Jubilant Foodworks USA PAN-India Dine-In, Delivery , Food Courts 364 To add 70 outlets in 2011 Papa Johns Pizzas Om Pizzas& Eats USA West Zone Dine-In 25 – Pizza Corner Pizzas Global Franchise Architects India South Zone Dine-In, Delivery 50 – US Pizza Pizzas United Restaurants Ltd. India PAN-India Dine-In, Delivery 77 – Smokin‟ Joes Pizzas Smokin‟ Joes Pizza Pvt. Ltd. India PAN-India Dine-In, Delivery 52 – Garcia‟s Pizzas Garcias Famous Pizza India West Zone Dine-in, Delivery 20 To add 20 outlets Slice of Italy Pizzas Green House & Hestoft Foods Pvt. Ltd. India North Zone Dine-In, Delivery 16 – Key Player Profiles 27 Name Cuisine Parent Company/ Master Franchisee Origin Location Formats Outlets in India Expansion Plans in India Barista Coffee Shop Barista Coffee Company Ltd. India PAN-India Espresso bars, High end cafes 230 – Costa Coffee Coffee Shop Devyani International Ltd. England PAN-India Cafes 75 300 outlets by 2014 CCD Coffee Shop Amalgamated Bean Coffee Trading Co. India PAN-India Cafes, Mall & Airport kiosks, Office outlets 1090 To add 200+_ outlets by 2014 Gloria Jean‟s Coffee Shop Citymax Hospitality Australia Metros Cafes 15 40 outlets by 2012 Kent‟s Fast Food Burgers Kents Fast Food India North Zone Dine-In 15 – Subway Submarine Sandwiches Subway Systems India Pvt. Ltd. USA PAN-India Dine-In, Food Courts 200 250 outlets by end of 2011 Tacobell Tex-Mex Yum Restaurants USA Bangalore Dine-In 3 100 outlets by 2015 Falafel Veg. Hummus House Lebanese Mirah Group India Mumbai Dine-In, Kiosks 8 100 outlets by 2011 Wimpy Burgers Famous Brands Ltd. UK Delhi Dine-In 3 – Yo! China Asian Moods Hospitality Pvt. Ltd Delhi, India PAN-India Dine-In, Kiosks 80+ – Key Player Profiles 28 Name Cuisine Parent Company/ Master Franchisee Origin Location Formats Outlets Expansion Plans in India Dosa Plaza South Indian Prem Sagar Dosa Plaza Pvt. Ltd. Mumbai, India PAN-India Dine-In, Food Court 35 – Jumboking Vadapav Jumboking Foods pvt.ltd. Mumbai, India West Zone Express, Restaurant & Takeaway 43 250 outlets by 2011-12 Kaati Zone Mughlai East West Ethnic Foods Pvt. Ltd. Bangalore , India South Zone Dine-In 15 – Mast Kalandar Indian Spring Leaf Retail Pvt. Ltd. Bangalore , India South Zone Dine-In 21 – Nirula‟s MultiCuisine Nirula‟s Corner House Pvt. Ltd. Delhi, India North Zone Dine-In, Kiosks 80+ To add 50 outlets by 2012 Kailash Parbat MultiCuisine Kailash Parbat Restaurants Pvt. Ltd. Mumbai, India PAN-India Food Court Stalls 15+ – Comesum MultiCuisine RK Group Delhi, India PAN-India Dine-In, Delivery 11 – Haldiram‟s MultiCuisine Haldiram Snacks Pvt. Ltd. Delhi, India North Zone Dine-In 18 – Bikano Chat Cafe MultiCuisine Bikanervala Foods Pvt. Ltd. Delhi, India North Zone Restaurant, Institutional Tuck Shops, Food Cart 68 – Sagar Ratna MultiCuisine Sagar Ratna Hotels Pvt. Ltd. Delhi, India North Zone Dine-In, Food Court 53 – Tibbs Frankie Frankie J.Tibbs & Co. Mumbai, India West Zone Kiosks 20+ Key Players‟ Segmentation 29 Segmentation based on Size of the Chain Local Chain Jumboking National Chain International Chain Segmentation based on Cuisine Pizzas Burgers & Sandwiches Coffee Shops Indian Specialty Cuisine Dominos McDonalds CCD Comesum Jumboking Pizza Hut KFC Barista Sagar Ratna Yo!China Pizza Corner Wimpy Costa Coffee Kailash Parbat Tabobell Papa Johns Subway Gloria Jeans Mast Kalandar Falafel Pizza Hut Smokin Joes Kents Fast Food Kaati Zone Tibbs Frankie Barista Pizza Corner Garcia‟s Haldirams Haldiram‟s Cafà © Coffee Day Papa Johns Slice of Italy Nirulas Sagar Ratna Tibbs Frankie Tacobell US Pizza Bikano Chat Cafe Comesum McDonalds Nirulas Dosa Plaza KFC Mast Kalandar Kailash Parbat Subway Kaati Zone Yo! China Wimpy Garcia‟s Smokin‟ Joes Dominos Falafel‟s US Pizza Bang‟s Fried Chicken Bikano Chat Cafà © Costa Coffee Kents Fast Food Gloria Jeans Geographical Segmentation 30 PAN-India : International Cuisine McDonalds* NORTH ZONE Nirula‟s Haldiram‟s Bikano Chat Cafà © Slice of Italy Kent‟s Fast Food Sagar Ratna Wimpy PAN-India : Coffee Shops Gloria Jean* KFC* Costa Coffee* Subway* Barista Pizza Hut* Cafà © Coffee Day Dominos* US Pizza Smokin‟ Joes WEST ZONE Papa Johns* Garcia‟s Falafel Jumbo King PAN-India : Indian and Specialty Cuisine Dosa Plaza Comesum 65% of Dominos‟ revenues are contributed by the top 7 cities out of 70 cities it is present in. 50% of their outlets are in Maharashtra, New Delhi and Karnataka SOUTH ZONE Pizza Corner* Chicking* Tacobell* Kaati Zone Bangs Fried Chicken Mast Kalandar *International Brands Kailash Parbat Yo! China Tibbs Frankie Key Players‟ Positioning 31 PAN-India Ethnic Cuisine Ethnic Cuisine PAN-India Pizza Hut Dominos Comesum* Dosa Plaza* Kailash Parbat* Yo! China* Cafà © Coffee Day* Barista* Gloria Jeans Costa Coffee Sagar Ratna* Haldiram‟s* Mast Kalandar* Jumbo king* Kaati Zone* Bikano Chat Cafà ©* Nirula‟s* Zonal Tacobell Falafel Pizza Corner Papa Johns US Pizza* Smokin Joes* Slice of Italy* Garcias* McDonalds KFC Wimpy Subway International Cuisine Chicking Bang‟s Fried Chicken* Kent‟s Fast Food* Tibb‟s Frankie*International Cuisine Zonal *Indian originated chains Dominos and Cafà © Coffee Day are the largest QSRs in India in terms of reach and number of outlets 32 No. Of Outlets v/s Geographical Spread of Pizza Chains Pizza Chain Outlets Spread Origin Indian 52 PAN-India Indian 50 South Zone International 25 West Zone International 20 West Zone Indian Slice of Italy 16 North Zone Indian Chain Outlets Cities 1090 120 PAN-India Indian 364 87 PAN-India International McDonalds 210 45 PAN-India International Pizza Hut 171 34 PAN-India International Barista 230 30 PAN-India Indian Subway No. of Outlets PAN-India Dominos 115 77 Cafà © Coffee Day No. of Cities 65 International Garcias 15 PAN-India Papa Johns No. Of Outlets v/s No. of Cities of top brands in India 171 Pizza Corner 15 International Smokin Joes 5 10 Geographical Spread PAN-India US Pizza 0 364 Pizza Hut No. of Outlets Dominos 200 26 PAN-India International KFC 110 21 PAN-India International Spread Origin 33 Trends and Future Prospects Big brands – Small cities – Small formats 34 Locations Large chains expanding to smaller cities Domestic chains setting up in big cities Formats Cuisines Technology Express Outlets Basic street Foods entering organized market – Vadapav, Ice Gola Online ordering systems Smart Carts/Kiosks Regional cuisines– Kebab Lucknow Wale, Malwaneez IVR system for placing order and making payment via Credit Card Kiosks have managed to attract huge footfalls at sales points. Even big chains are now customizing their outlets to smaller models like „express‟ and „stand-ins‟ Integration of concepts – so Mcdonalds serves coffee and CCD serves sandwiches Menu diversification by introducing Indian flavours – Chicken TandooriSub at Subway Investors are queuing up to get a big slice of the pie 35 ï‚ ¨ With the number of QSRs growing at 30% per year, the industry is attracting investors‟ interest, especially after the IPO of Jubilant Foodworks, the master franchise of Dominos Pizza in India ï‚ ¨ ICICI Venture acquired 10% stake i.e. $55 Million in Devyani International who is the franchisee of KFC, Pizza Hut and Costa Coffee in India ï‚ ¨ Also Mast Kalandar, a Bangalore-based QSR chain, secured a second round of investment from Helion Venture Partners, Footprint Ventures and Salarpuria Group. ï‚ ¨ Chinese cuisine QSR Yo! China received funding of $5.5 Million from Matrix partners ï‚ ¨ Accel Partners invested in Bangalore-based fast food chain Kaati Zone. Source: vccircle.com QSR giants Dunkin Donuts and Starbucks set to foray into the Indian market 36 ï‚ ¨ ï‚ ¨ ï‚ ¨ Dunkin’ Donuts- Jubilant FoodWorks is to develop, sub-franchise, and operate more than 500 Dunkin‟ Donuts restaurants throughout India over the next 15 years. The first Dunkin‟ Donuts locations are expected to open by early 2012. The Agreement marks the largest international store development commitment in Dunkin‟ Donuts‟ history. Starbucks – Tata Coffee is to bring Starbucks , the world‟s largest coffee chain to India through a Joint Venture Quiznos – The US-based subway restaurant chain has signed a master franchise agreement with Arjun Valluri for setting up outlets in Southern India. Source: www.dunkindonuts.com, www.trak.in, U.S. Franchise Trade Mission Participants Profile, April 10-15 2011 Sources 37 Research firms ï‚ ¨ Technopak ï‚ ¨ IBEF ï‚ ¨ Marketing Whitebook 2010-11, 2011-12 ï‚ ¨ Mckinsey Global Institute ï‚ ¨ www.rncos.com ï‚ ¨ www.nrai.org Company Websites ï‚ ¨ www.yum.com ï‚ ¨ www.mcdonaldsindia.com ï‚ ¨ www.dominos.co.in Other websites ï‚ ¨ Hospitalitybizindia.com ï‚ ¨ Indiaretailing.com ï‚ ¨ Franchiseindia.com Newspapers ï‚ ¨ Deccan Herald ï‚ ¨ Economic Times ï‚ ¨ Business Standard ï‚ ¨ DNA 38 About D‟Essence Our Services 39 D‟Essence Hospitality is Boutique Management Consulting firm based in Mumbai which provides specialty consulting services for the entire spectrum of the hospitality industry with a special focus on hotel operators, builders and investors ï  ± Feasibility Studies ï‚ ¤ Management Model Viability ï‚ ¤ Technical Viability Economic and Financial Model Viability ï‚ ¤ ï‚ ¨ Market Viability Business Model Viability Exit Strategy Viability Site Analysis – We have vast experience in project planning & site selection. In many cases it has been seen that planners & architects normally look into a project from design and land-use perspectives. But we do detailed site and market analysis to determine the viability of the project from financial and investment standpoint. ï‚ ¨ India Entry Strategy – We help our clients to develop suitable market entry strategies through analyzing entry barriers (ease), geographical factors, incumbents‟ resistance and routs to market. ï‚ ¨ Management Contracts – Branded operators have very stringent clauses in the contracts. To deal with them needs deep understanding of the domain and effects of each clause on the profit margins. D‟Essence Hospitality Services makes full use of its expertise in understanding the management contracts and negotiating it for best acceptable terms. Our Services 40 ï‚ ¨ Key Recruitments D‟Essence Hospitality is dedicated to becoming India‟s leading executive search firm exclusively serving the Hospitality Industry. Our search team enables you to recruit for executive level management, divisional managers, general managers, culinary, finance, sales and marketing, food and beverage, engineering professionals who will all, directly affect and drive the profitability of your organization ï‚ ¨ Acquisitions From our years of experience, we advise our clients on which assets to buy and when to buy and based on our recommendations they devise strategies for buying assets. We also provide assistance to our clients to develop assets disposal strategies in order to maximize project performance ï‚ ¨ Business Model and Business Plan We assist our clients in the business planning process and then prepare a plan based on the available resources and their business objectives. Our Business Planning services include feasibility studies, business formation plans, strategic plans, new product plans, marketing and promotional plans, etc. ï‚ ¨ Fund Raising ï‚ ¨ Mentoring ï‚ ¨ Growth Strategy THANKYOU D‟Essence Consulting 303, Aar Pee Center, 11th Road, Gufic Compound, MIDC, Andheri (E) Mumbai- 400093 Tel +91 22 28347425 www.dessencehospitality.com

Life Magazine cover depicting India-Pakistan War Essay

The dispute over this region originated in the process of decolonization in South Asia. When the British colony of India gained its independence in 1947, it was partitioned into two separate entities: the secular nation of India and the predominantly Muslim nation of Pakistan. Pakistan was composed of two noncontiguous regions, East Pakistan and West Pakistan, separated by Indian territory. The state of Jammu and Kashmir, which had a predominantly Muslim population but a Hindu leader, shared borders with both India and West Pakistan. The argument over which nation would incorporate the state led to the first India-Pakistan War in 1947-48 and ended with UN mediation. Jammu and Kashmir, also known as â€Å"Indian Kashmir† or just â€Å"Kashmir,† joined the Republic of India, but the Pakistani Government continued to believe that the majority Muslim state rightfully belonged to Pakistan. Conflict resumed again in early 1965, when Pakistani and Indian forces clashed over disputed territory along the border between the two nations. Hostilities intensified that August when the Pakistani army attempted to take Kashmir by force. The attempt to seize the state was unsuccessful, and the second India-Pakistan War reached a stalemate. This time, the international politics of the Cold War affected the nature of the conflict. The United States had a history of ambivalent relations with India. During the 1950s, U. S. officials regarded Indian leadership with some caution due to India’s involvement in the nonaligned movement, particularly its prominent role at the Bandung Conference of 1955. The United States hoped to maintain a regional balance of power, which meant not allowing India to influence the political development of other states. However, a 1962 border conflict between India and China ended with a decisive Chinese victory, which motivated the United States and the United Kingdom to provide military supplies to the Indian army. After the clash with China, India also turned to the Soviet Union for assistance, which placed some strains on U. S. -Indian relations. However, the United States also provided India with considerable development assistance throughout the 1960s and 1970s. U. S. -Pakistani relations had been more consistently positive. The U. S.  Government looked to Pakistan as an example of a moderate Muslim state and appreciated Pakistani assistance in holding the line against communist expansion by joining the Southeast Asia Treaty Organization (SEATO) in 1954 and the Baghdad Pact (later renamed the Central Treaty Organization, or CENTO) in 1955. Pakistan’s interest in these pacts stemmed from its desire to develop its military and defensive capabilities, which were substantially weaker than those of India. Both the United States and the United Kingdom supplied arms to Pakistan in these years. After Pakistani troops invaded Kashmir, India moved quickly to internationalize the regional dispute. It asked the United Nations to reprise its role in the First India-Pakistan War and end the current conflict. The Security Council passed Resolution 211 on September 20 calling for an end to the fighting and negotiations on the settlement of the Kashmir problem, and the United States and the United Kingdom supported the UN decision by cutting off arms supplies to both belligerents. This ban affected both belligerents, but Pakistan felt the effects more keenly since it had a much weaker military in caparison to India. The UN resolution and the halting of arms sales had an immediate impact. India accepted the ceasefire on September 21 and Pakistan on September 22. The ceasefire alone did not resolve the status of Kashmir, and both sides accepted the Soviet Union as a third-party mediator. Negotiations in Tashkent concluded in January 1966, with both sides giving up territorial claims, withdrawing their armies from the disputed territory. Nevertheless, although the Tashkent agreement achieved its short-term aims, conflict in South Asia would reignite a few years later.

Harvey Industries Case Study Example | Topics and Well Written Essays - 750 words

Harvey Industries - Case Study Example As regards contemporary global business practice, Stevenson (2010, p. 613) identifies the importance of due diligence in ensuring sustainable supply chain management. It is, therefore advised that the company employ key components of due diligence which would make the company function in line with other global competitors. Indeed, if the company wants to succeed, it must ensure that there is due diligence in all supply models and that existing competitors are made the target of competition. One of the best practices that the company can put in place to bring about due diligence is to â€Å"ensure that they are aware of, and can describe, the risk of violations taking place, and their potential harm† (The Danish Council for Corporate Social Responsibility, 2010). Secondly, it is recommended that risk assessment that leads to the identification of the sphere of influence be embarked upon. According to Stevenson (2010), companies that consider the sphere of influence ensure that there is the appropriate recognition of the company’s responsibility and attempts regarding supply chain management. Once such recognition is in place, the company obtains a better understanding of its scope of demands and acts to reach a stipulated level of demand. Finally, structural adjustment at the human resource level is highly recommended. There is an adage that new wine is not stored in an old wine sack. Essentially, there should be some bold managerial decision such as the decision to change suppliers and other stakeholders. who are instrumental in the supply chain management but whose actions have led to the current crisis experienced by the company. Recommendations for Inventory Management Inventory management will remain a very crucial aspect of the company if it wants to rise from its present financial distress and get back on the track of success. This is because inventory management will remain the single gateway for the company to ensure responsibility and

CNET article reviews and reflections. 2 Essay Example | Topics and Well Written Essays - 1250 words

CNET article reviews and reflections. 2 - Essay Example The performance of Microsoft was even worst in regards to items purchased per customer. Shoppers at the Microsoft store only bought 3.5 items per hour, while customers at the Apple store purchased 17.2 products per hour. One of the reasons for the big advantage in products sold was the sales Apple generated in the music player segment of the market. Apple sold during the time Monster performed its observation 11 iPods per hour. Microsoft did not sell a single Surface during the two hour observation period. One of the limitations of the study was the fact that Gene Monster performed the market research only at one store of each company. The results might have varied a lot at other establishments across America. The discussion of the performance of Microsoft and Apple during Black Friday was very interesting. I believe that the primary reason that Apple outperformed Microsoft is because Apple has a superior product line of electronic gadgets and products. Apple has been more effective at performing research and development to create products that the customers desire. The marketing efforts of Apple have also been more effective than Microsoft. For Microsoft to compete better with Apple the firm must create new innovative products. To improve innovation at Microsoft the firm must recruit young skilled professionals. The startup online company DogVacay is dedicated to matching people that need a dog sitter with people that are willing to take care of the dogs. The company launched its services in March of 2012. The firm has been able in eight months to sign up 8,000 hosts to its network. The rapid growth of the firm attracted venture capitalists. The CEO of the company just received a $6 million investment from Benchmark Capital. Benchmark Capital negotiated in the deal the inclusion of one of its partners, Bill Gurley, to be added to the board of directors of DogVacay. The initial funding of the company came from Science Inc. One of the reasons

Are comparative educations offered in Public meduim size Midwestern Research Paper

Are comparative educations offered in Public meduim size Midwestern Universites - Research Paper Example ard to comprehensive modernizing projects of the 19th century and numerous rural communities that mainly trigger advancement of the democratic and social institutions. Moreover, one room schoolhouses act as cultural heritage and correspondingly link to the contemporary utilization of the schoolhouses. International and comparative Education in universities provides the opportunity to bridge the gap through offering modern avenues of sharing knowledge within the institutions which is in the mid- sized Midwestern city. Underlying regional universities in Midwestern offer a full comparative of undergraduate programs and specific master’s programs with very few doctoral programs. The regional universities within Midwest that offer comparative education programs include Providence College, Elon University, Creighton University and Santa Clara University. Comparative education within the Midwestern universities fosters regional collaboration in regard to the multi-state compact orga nizations that mainly serve the purpose of prevailing higher education within the northeast, southern and corresponding western regions of the United States with the student exchange programs, and policy conferences. Nevertheless, the program is hampered by numerous factors that mainly revolve around technology that is inadequate confidence in the integration of the technology coupled with lack of comprehension thus resulting to discrepancies in the implementation of the comparative education program with the Midwestern universities. There is also insufficient training and practice in the integration of the technology pertaining to the comparative education that ought to be embraced. The studies on the pre-service teacher technology integration and corresponding faculty perceptions technology integration applicable within the comparative education program at the medium-sized, Midwestern universities are mainly compared to the underlying account for the self-reported education program.

Public Law Essay Example | Topics and Well Written Essays - 1500 words - 1

Public Law - Essay Example (Author 1999) (Hinsley 1986) The United States of America supports a federal type of system wherein the state government functions as a separate entity and has got nothing to do with the central government. The United States prefers what we call the â€Å"clipped sovereignty†. It needs to be noted than in terms of constitutional sovereignty, the federal law is supposed to be placed at a higher pedestal when compared with state law. Hence, if the need of the hour demands the state government to tone down their policies and legal status with regards to the federal system, they would have no choice but to comply. The clipped sovereignty has been showcased in a perfect manner through a relevant sentence in the Article IV of the constitution. (Bloom and Johnson 2001) (American Philosophical Association, Sage School of Philosophy, JSTOR 1964) â€Å"This Constitution, and the Laws of the United States which shall be made in Pursuance thereof; and all Treaties made, or which shall be made, under the Authority of the United States, shall be the supreme Law of the Land; and the Judges in every State shall be bound thereby, any Thing in the Constitution or Laws of any State to the Contrary notwithstanding.† (Bloom and Johnson 2001) European countries, with special regards to Germany, Switzerland, Austria, Belgium and the European Union, follow an Upper Federal House System. Out here, there is no election but the composition is based on the governments of their constitution. In Germany Adolf Hitler viewed federalism as an obstacle and he wrote about it in his book Mein Kampf. He wrote, â€Å"National Socialism must claim the right to impose its principles on the whole German nation, without regard to what were hitherto the confines of federal states.† (Hitler 1998) â€Å"Those uncomfortable using the â€Å"F† word in the EU context should feel free to refer to it as a quasi-federal or federal-like

The Hubble Telescope Research Paper Example | Topics and Well Written Essays - 1500 words

The Hubble Telescope - Research Paper Example The Hubble telescope was the first space anchored telescope by man. Hubble has proven to be the key to the casket of knowledge pertaining to the skies of the space. It has helped in answering the most fascinating and intriguing queries of the astronomers of the planet Earth. The Hubble has had the privilege of researching out and about almost everything in the Universe known so far, from black holes to other solar systems in which planets revolve around stars similar to our own milky way. Astronomy was given a new meaning ever since Hubble endeavored upon its cruise as a result of which mankind has been steered on a new mission. The present study initiates from an introduction of what the universe is. It proceeds further with the reason behind the development of the Hubble Telescope and ventures into its twenty one year journey so far. THE UNIVERSE The Universe is everything around us. It has unimaginable boundaries that can neither be seen with naked human eye nor can be imagined. P resent studies state that the Universe is ever expanding. Known to be made up of dust particles, numerous metals, gases, stars, clouds, galaxies and life forms, the universe has been the source of inquisitiveness for man ever since ancient times. The planet Earth on which human beings reside is one planet in one of the innumerable solar systems that spread out in the universe. Earth’s sky is filled with small specks of distant celestial objects whether they be stars or anything else. The fact that these specks of light are not just light bulbs in the sky but actually are celestial objects became known to man only after inventions and discoveries in the field of information and communications technology. Prior to them man could think of the Universe only till where his imagination took him. HISTORY The advent of information and communications technology dates back to the days of Galileo. Galileo’s invention of the telescope in the year 1609 was the major breakthrough in looking up distant things. It was the phenomenon of telescope only that bought life into the mere light specks that the Earth’s night sky displayed. There was unanimity in the desire of all the scientists: to see further more and more into the skies. Galileo’s Earth based telescope

Business Law #4 Case Study Example | Topics and Well Written Essays - 500 words

Business Law #4 - Case Study Example The "mirror image rule" states that if you are to accept an offer, you must accept the offer exactly, without modification. If you change the offer anyway, this is a counter offer that kills the offer (Uniform Commercial Code, Section 2-207). An offer and acceptance is one of the elements used to determine whether a contract exist between two parties. Offer is defined as may be defined as an expression of willingness to contract on certain terms, made with the intention that I shall become binding as soon as it is accepted by the person to whom it is addressed. Acceptance, on the other hand, is a final and unqualified expression of assent to the terms of the offer ("Offer and Acceptance - Acceptance"). As the general contract law principles which are applicable in almost all jurisdictions, the offer by the person making the offer (offeror) must be accepted without qualification or further negotiation by the other party to whom the offer was made (offeree). Once an offer was made, the offerre can respond in four ways: accept, reject, make a counter offer, or do nothing.

Mitigation Strategies and Solutions Essay Example | Topics and Well Written Essays - 2250 words

Mitigation Strategies and Solutions - Essay Example It is crucial to curb the over use of non-renewable resources as these are non- replaceable. A constant use of these non replenishing resources until exhaustion will bring a situation of dire environmental and economic problems (Energy Conservation Strategies and Solutions). It is the need of time to understand that human race altogether needs measures for energy conservation to save life on the Earth. This understanding is imperative as it can save not only household and business money but also the savings in terms of energy for tomorrow! Life in today's scenario is upon speed, demand and the power of energy. Human beings consume energy in almost every aspect of day-to-day activities like transport, heat and electricity. It is therefore essential that these basic activities must be diminished to ensure the conservation of energy and reduction or exclusion of unnecessary energy use and wastage. This requires individual and government efforts to make healthier living beings because human endeavor is imperative to deal with the burning problem of misuse of energy and resources. For this, human console, individual security, national security, environmental value, and financial capital must be taken into prime consideration (Energy Conservation Strategies and Solutions). There are numerous actions that can be adopted to safeguard energy and prevent the environment around. It is important to conserve energy because most of our current energy sources are non renewable and have a finite quantity. They encompass all the nonrenewable resources such as coal, petroleum, natural gases, and nuclear power. These resources took millions of years to reform and again are going to take the same duration for its formation. Exhaustion of these resources will deprive the human civilization from the energy resources (Energy Conservation Strategies and Solutions). Consequently, search for better options for the energy resources is essential. It is apparent that renewable resources such as biomass, water, geothermal, wind, and solar energy serve as better options for the energy resources releasing fewer pollutants in the air (Energy Conservation Strategies and Solutions). Various nonliving factors that play crucial role in consumption of energy are sunlight, temperature, precipitation, water, and soil. Sunlight and temperature contribute to energy consumption. It is understood that like sunlight and temperature other renewable resources can also be used as sources of light and energy and also as an alternative to the nonrenewable resources that are currently being used (Energy Conservation Strategies and Solutions). Apart from nonliving factors, living factors that may contribute or be affected by energy consumption are herbivores (plant eating animals or grazing animals), carnivores (flesh eating animals or they feed on other animals or matter of animal origin), and omnivores (they thrive on both plants and animals) (Energy Conservation Strategies and Solutions). The energy flow in the ecosystem as: Sunlight Plants Herbivores Carnivores Decomposers (Energy flow in Ecosystem). This displays the information that plants are the sole trappers of solar energy and they are the ultimate providers of energy to the entire ecosystem and animal world. If plants are affected by energy consumption, by deforestation, by utilizing them for various products, to get land for construction of

Product Lyfe Cylce of Iphone Essay Example for Free

Product Lyfe Cylce of Iphone Essay In class we learned about product life cycles and how the product life cycle tells us how the product is doing in the market. A product goes through four stages in the product life cycle and they are introduction, growth, maturity, and decline. In the introduction stage the company promotes the product in order to create awareness. In the growth stage the sales and profits increase. In the maturity stage most of the profit is earned during this stage and competitors are established. In the decline stage the sales decline and profits also go down. During this stage the company could decide to cut off the product as well. The IPhone 4s is currently in the maturity stage and there are many competitors that the IPhone has to deal with right now. Just to name a few Samsung Galaxy S II HD, Galaxy Note, HTC Sensation 4G, and Motorola Droid. In the current stage Apple has to deal with all the competitors that I’ve listed and the market share is going down along with profits. The reason why I say that is because when it comes to technology people want to buy the latest thing and if Apple isn’t changing there phone or software for the phone then they are going to lose customers due to new technology and software on the other phones. When the IPhone first came out it was always in the growth stage because it didn’t have any competitors and the sales were always going up because everyone wanted one. But that didn’t last because competitors came out with touch screen phone that were cheaper then the IPhone. And as of right now the first IPhone is the decline stage because they no longer make them and no software updates are available as well. For the IPhone 4S to stay in the maturity it must come out with a software update. Apple is currently working on IOS 6 which is coming this fall and its going to have features that will make it easier for people who have disabilities to use the devices. Another app that got updated was Maps, which will now give you turn-by-turn spoken directions, interactive 3D view, and a new flyover feature will allow you to see major metro areas from an airplane. It will also have another new app called Passbook that will store your boarding passes, movie tickets, retail coupons, loyalty cards in your phone. Also new calling feature that will let you reply with a text message or set a callback reminder when you decline a call. And there are many other features that are going to be new or improved in IOS 6, which will set up  the IPhone 4S to continue to be on the maturity stage. Another thing they could do in order to stay in the maturity stage is reduce the price of the IPhone 4S which will increase sales and profit.

First Tuesday Book Club Essay Example for Free

First Tuesday Book Club Essay The Book Thief by Markus Zusak ranks number two on a list of â€Å"Ten Aussie Books to Read Before You Die† voted for by viewers of the ABC’s First Tuesday Book Club. Discuss the Significant Features of the novel that have contributed to its success, analysing and evaluating their contribution. The novel, â€Å"The Book Thief† by Markus Zusak was first published in 2005. The story is set in Germany, 1939, the time of World War Two. Many significant characters are revealed though out the novel such as Death, Hans Hubermann, and Liesel Meminger. These characters are memorable as well as lovable, but also bring out the idea’s and style of the Novel. Death is one of the major characters in The Book Thief as not only does he give the book a certain style but also the book is set from his perspective. â€Å"It’s the story of one of those perpetual survivors.† (Markus 2005, p.6) Death is shown as impatient and spills in the beginning the main events in the book such as the bombing raid the takes place, the death of the American fighter pilot as well as the fate of important characters. Death even notices it and apologises. By him being exposed as impatient, Zusak has been able to use the literary style of foreshadowing. Markus Zusak mentions in one of his interviews, â€Å"I deliberately made Death let the plot out of the bag. It lends to the idea of his knowingness, and that he is not human. He does not function exactly how a human would in his story-telling There was also the idea that knowing what would happen in advance might soften the blow, and its also a challenge to myself.† (Little Willow 2006) Death uses colours to not only describe certain moments, but also the colour of the sky when people are dying. There are three moments in the book where Death comes across Liesel and he uses three colours to describe these moments, when her brother died it was white, â€Å"It felt as though the whole globe was dressed in snow.† (Markus 2005, p.7) When the American fighter pilot died it was black, â€Å"It was the darkest moment before the dawn.†(Markus 2005, p.10) There was the last time when he encountered Liesel, when the sky was red, â€Å"The sky was like soup boiling and stirring. In some places it was burnt.†(Markus 2005, p.13) the use of colours creates a style which sets the mood. Whether the mood should be silent, soft and still, or it should make you angry. Death isn’t given a gender in the the novel and although he has feelings, it gives the idea as well as shows he is not human. There are other ways that Death shows he is not human. He clearly states â€Å"I am haunted by humans† which separates him from humanity. â€Å"To prove to me that you, and your human existence, are worth it.† (Markus 2005, p.16) Death acknowledges the idea of whether humans are worth it. Throughout the Book Thief it is noticed that there are many characters that truely are worthy such as Hans and clearly Liesel. Death illustrates that through all the ugliness that is happening at that time, even though the story is set at the time of the Holocaust as well as World War Two, that there is beauty that shines. It makes a difference. â€Å" He had the ability to appear in the background He was always just there. Not noticeable There was most definitely a value in him† (Markus 2005, p.34) Hans wasn’t a main character within The Book Thief, but was an important character. He creates the love and joy within The Book Thief. â€Å"I nearly wrote you a reply and signed your mother’s name I couldn’t. I couldn’t bring myself.† Hans is a caring, and gentle. This stands out as the book thief has many sad moments by him being caring and gentle it gives you another view of what life was like in World War two as Hans is an average German man, but he disagrees with what is currently happening in Germany. â€Å"When he looks at me and smiles and breathes, I hear notes.† Hans’s accordion was not only a symbol of his kindness, but also is a part of him. Markus Zusak has carefully placed this in the book by writing about Rosa clinging to it at night when Hans works for the military and Liesel mentioning that she sometimes imagines Hans as an accordion when he plays. Liesel is the main character who still finds happiness out of an awful situation. â€Å"The words. Why did they have to exist? Without them, there wouldn’t be any of this. Without words, the Fuhrer was nothing. There would be no limping prisoners, no need for consolation or worldly tricks to make us feel better.† (Markus 2005, p.521) Although at age 9 Liesel is illiterate she soon learns the power that words have to heal and save such as Liesel reading books to Frau Holtzapel to heal the pain she felt. â€Å"It’s the story of one of those perpetual survivors- an expert at being left behind.†(Markus 2005, p.6) Liesel is seen as a â€Å"perpetual survivor† because despite many people dying and all the suffering she manages to still have pure happiness. The style and ideas are shown through the characters and the book is unusual in so many ways as it tackles ideas most don’t want to think about such as the ugliness and beauty of humans and whether some deserve to live. It also shows the power humans have through words and what we believe in. It looks at a different perspective of death so instead of humans being afraid of death, Death is afraid of humans. It’s a sad, depressing story where many good characters die, but it shows lightness. Good people who stand out even if not important. The novel is beautifully written as it flows like a poem with such power. These are the significant features that have contributed to its success. Zusak, M 2005, The Book Thief, PanMacillan, Sydney. Little Willow 2006, ‘Interview: Markus Zusak’, Blog post, interview, 4 June, accessed 22 May 2013, .

The success of transformational leadership

The success of transformational leadership Drawing on a critical examination of both theory and empirical research, how can the role of leadership be best understood in organizational change? Key to evolution of an Organization is how well it can adapt to changes be it structural or financial. A good leadership plays a pivotal role in such transitions and will often be the most influential aspect in such changes being implemented successfully. Considering the fact that both Organizational Change and Leadership are very widely defined, for the purpose of the essay I would like to use the following definitions, Leader is a person with vision, energy, authority, and strategic direction ref: (Robert Coffee and Gareth Jones, 2000), Organizational Change is the process of continually renewing an organizations direction, structure, and capabilities to serve the ever-changing needs of external and internal customers- ref: (Moran and Brightman, 2001). Change is one of challenges an organization can face. It, being a continuous process, dealing successful with it is critical to an organizations success- ref: (Kudray and Kleiner, 1997), and certain management levers, such as, strategy, operations, should be constantly altered for the organization to be aligned with the market place. Having said that, it is also very important to critically identify the needed change within the organization. If a certain change is identified as a pivotal one for the growth of the organization, it is also important to consider how the change will be received by the people who will be a part of it. Resistance in our context is opposing to the change. Resistance is very likely with-in the team when the importance of the change is not know. There are various known reasons for someone to resist the change. Some of which are job insecurity and the fear of losing the power. There are existing theories which say that resistance is good and it is related to the individual identity and organizational values. Despite of being a time consuming process, it is very important to overcome resistance to implement the change successfully. Lewins 3 step model for change, Unfreeze, Change and Refreeze: ref ( Lewin, 1951) is considered to be there mother of all change models. The point here was to have organizations prepare initially to ease the process of the change in order to overcome resistance. It has been argued upon, that this theory might not be holding good for the current day situation, as organizations are constantly changing and they will never be having the opportunity to refreeze or attain the new state of equilibrium. Kotters 8 Step Model, ref: ( Kotter, J , 1995) also talks about implementing a change within the organization but considering the present day needs and situation. This model tries to address the developed resistance in the implementation on the change. An effective leadership will always try and overcome resistance and help successfully implement the change, which need not be a top down approach. For a change to be accepted, Nahvandi (2003), believes that you need to first motivate those in y our guiding collation or transformational leadership team. This, per him, is the best achieved through inspiration of the team, which enables them to enact change. Transformational leadership includes inspiring them with a charm and charisma, challenging the team to solve the problems rather than we doing it ourselves and developing personal relationship with each one of them. A combination of these 3 attributes is the best known vehicle to overcome resistance. ref( Nahvandi, 2003). Transformational leadership is that which à ¢Ã¢â€š ¬Ã‚ ¦ facilitates a redefinition of a peoples mission and vision, a renewal of their commitment and the restructuring of their systems for goal accomplishment. It is a relationship of mutual stimulation and elevation that converts followers into leaders and may convert leaders into moral agents. Hence, transformational leadership must be grounded in moral foundations. ref(Leithwood, as cited in Cashin et al., 2000, p.1) . According to Bass (1990b, p. 21) transformational leadership occurs when leaders broaden and elevate the interests of their employees, when they generate awareness and acceptance of the purposes and mission of the group, and when they stir employees to look beyond their own self-interest for the good of the group. Success of transformational leadership has been demonstrated by studies in diverse settings such as schools, corporations etc. -ref(Bryant, 2003, p. 36).Also there are existing studies to prove the effectiveness of transformational leadership regardless of culture ref:(Perttula Xin,2005) . Per Carlson and Perrewe (1995, p. 834), as a result of transformational leadership, changes in the organizations mission, strategy, and subordinate commitment levels are very likely to emerge. Also, Odom and Green (2003) argue that principles of transformational leadership (i.e., intellectual stimulation, idealized influence) applied to ethical dilemmas faced by managers offers the prospect of less litigation and better ethical outcomes than the more common transactional approach to ethics. Though Transformational Leadership is the latest buzz word, there have been many people in the past who have demonstrated the traits of this form of leadership. For instance, Genghis Khan was a transformational leader who, during the late 12th and early 13th centuries, united fiercely independent Mongol tribes to ultimately create one of the largest land empires ever seen ref(Yates, 2002). Lee Iacocca is a transformational leader who is credited with saving the Chrysler Corporation. He took over Chrysler when it was on the brink of bankruptcy and set about transforming the ideals of his closest subordinates. In turn, that began to reshape the corporations culture. Because a transformational leader encourages others to becomes transformational leaders, soon the entire organization was filled with effective leaders (Kelly, 2003). Within military and government contexts, General Colin Powell overcame entrenched racism (particularly in the US military) and low institutional expectations of African Americans to become chairman of the US Joint Chiefs of Staff in 1989. He went further, becoming in 1991 the first African American to become US Secretary of State, a position some said he filled with vision and the qualities of a transformational leader (Chekwa, 2001). Other transformational leaders include Christine Nixon, the current Police Chief Commissioner in the Australian state of Victoria, who is popularly understood to have transformed the culture of that police force for the good, and Sir Richard Branson, responsible for international Virgin enterprises (Lussier Achua, 2004). These are positive examples of transformational leaders but as critics (e.g., Yukl, 1989) point out, transformational leadership is not without its dark side and other flaws. The morality of transformational leadership has been questioned, especially by libertarians and organizational development consultants (Griffin, 2003). A key criticism is that within it transformational leadership has potential for the abuse of power (Hall, Johnson, Wysocki Kepner, 2002). Leaders here, motivate followers by engaging them to strong beliefs, irrespective of the effects on them .Transformational leaders can exert a very powerful influence over followers, who offer them trust and respect. Some leaders may have narcissistic tendencies, thriving on power and manipulation. Moreover, some followers may have dependent characters and form strong and unfortunate bonds with their leaders: ref- (Stone, Russell and Patterson, 2003, p. 4). Yukl describes this as the dark side of charisma and goes on to note that for every example of a positive transformational leader demonstrating charismatic qualities (e.g., Mohandas [Mahatma] Gandhi), there is an equally negative example (e.g., Charles Manson).-ref: (Yukl, 1989) There is an argument that transformational leadership is facilitative of change because it contributes to organizational improvement, effectiveness and institutional culture (Barnett, McCormick Conners, 2001). An interesting study by Barnett, McCormick and Conners (2001), shows that teachers may in fact be distracted from concentrating on learning-and-teaching by, for example, taking time away from students to be involved in the corporate school initiatives an inspirational, transformational principal expects of them. Ref: (Barnett, McCormick and Conners (2001), a study conducted on 12 schools in New South Wales and Australia) Related Bibliography Robert Coffee and Gareth Jones, HARVARD BUSINESS REVIEW, September-October 2000 Moran, J. W. and Brightman, B. K. (2001) Leading organizational change, Career Development International, 6(2), pp. 111-118. Gary Yukl Journal of Management 1989. Vol. 15, No. 2, 251-289 Bennis, W, (1994), On Becoming a Leader. Addison-Wesley, Reading, MA, ISBN:0-201-40929-1. Lucey, J.J, Why is the failure rate for organization change so high?, Management Services Winter 2008 Evans, M.G. (1970). The effects of supervisory behavior on the path-goal relationship. Organizational, Behavior and Human Performance. 5, 277-298 House, R.J. (1971). A path-goal theory of leader effectiveness. Administrative Science Quarterly, 16, 321-339. House, R.J., Mitchell, T.R. (1974). Path-goal theory of leadership. Contemporary Business, 3, 81-98. Dansereau, E, Jr., Graen, G., Haga, W.J. (1975). A vertical dyad linkage approach to leadership within formal organizations: A longitudinal investigation of the role making process. Organizational Behavior and Human Performance. 13. 46-78. Kudray, L and Kleiner, B, Global trends in managing change, Industrial Management; May/Jun 1997; 39, 3; ABI/INFORM Global pg. 18 Lewin, K, Field Theory in Social Science, Harper and Row, 1951. Nahavandi, A. (2006). The art and science of leadership. Upper Saddle River, NJ: Prentice Hall. Hay, Iain, Transformational Leadership: Characteristics and Criticisms# Leithwood, K. Jantzi, D. (2000). The effects of transformational leadership on organizational conditions and student engagement with school. Journal of Educational Administration, 38(2), p. 112. Bass, B.M. (1990b). From transactional to transformational leadership: learning to share the vision. Organizational Dynamics, 13, pp. 26-40. Bryant, S.E. (2003). The role of transformational and transactional leadership in creating, sharing and exploiting organizational knowledge. Journal of Leadership and Organizational Studies, 9(4), pp. 32-44. Spreitzer, G.M., Perttula, K.H. Xin, K. (2005). Traditionality matters: an examination of the effectiveness of transformational leadership in the United States and Taiwan. Journal of Organizational Behavior, 26, 205-227. Carlson, D.S. Perrewe, P.L. (1995). Institutionalization of organizational ethics through transformational leadership. Journal of Business Ethics, 14(10), pp. 829-839. Odom, L. Green, M.T. (2003). Law and the ethics of transformational leadership. Leadership and Organization Development Journal, 24(1/2), pp. 62-69. Yates, M. (2002) Genghis Khan. LeaderValues. Retrieved August 3, 2006 from Kelly, M.L. (2003, January 1). Academic advisers as transformational leaders. The Mentor. Retrieved August 3, 2006, Chekwa, E. (2001, July 12-14). Searching for African American transformational leaders. Academy of Business and Administrative Sciences 4th International Conference, Quebec City, Canada. Manuscript available from the author. Lussier, R.N. Achua, C.F. (2004). Leadership: theory, application, skill development (2nd ed.). Eagan, MN: Thomson-West. Yukl, G.A. (1989). Leadership in Organizations (2nd ed.). Englewood Cliffs, NJ: Prentice Hall. Stone, A.G., Russell, R.F., Patterson, K. (2003). Transformational versus servant leadership a difference in leader focus. Servant Leadership Roundtable October 2003. Retrieved August 3, 2006 Hall, J., Johnson, S., Wysocki, A. Kepner, K. (2002). Transformational leadership: the transformation of managers and associates. Retrieved August 3, 2006

CASUAL DRESS DAYS :: Essays Papers

CASUAL DRESS DAYS INTRODUCTION Many businesses have begun using a casual dress policy on certain days. Implementing dress-down days may be an effective way to boost employee morale. The question that seems to pop up too often is whether dress-down days are a benefit or burden to the company. Many companies have adopted Friday as a casual or dress-down day, while others have made casual business attire a full-time policy. Some employees view wearing casual business clothing as an employee benefit. To others, it is a disaster. Both men and women are often confused about what "casual" means and about how to dress casually and still look professional. Some people in management positions feel employees goof off on casual dress day. This report will look at all these issues as well as a conclusion about the effectiveness of casual dress days. CASUAL DRESS DAY DEFINITION Definition and Description The definition of casual-dress days is dependent upon such variables as gender, geographic location, type of firm, and the day's activities. For instance, dressing casually for an accountant means khakis with a nice shirt. Someone who works as a high school teacher may be able to wear jeans and a nice shirt. Most businesses do not see T-shirts as an acceptable form of attire. Although it may be a casual dress day, clothing should still be neat, clean, and pressed. Clothing should not be offensive, tasteless, revealing, or sloppy. If an employee feels he or she might be underdressed, he or she probably is. Businesses That Have Casual-Dress Days Many businesses have adopted casual-dress days as a tool to boost employee morale. Management likes to use this as a benefit because it is free. Types of businesses that have casual-dress days are businesses in which employees do not have many interactions with clients. Accounting firms, insurance companies, and many corporate offices use the casual-dress policy. These businesses have casual-dress days to increase worker productivity, to have more open communication between staff and managers, cost savings to employees because casual business wear is less expensive, and improved work quality. Many companies do not have casual-dress days because there are many ways wearing casual clothing can hurt business. Employees may interpret the word casual too liberally and wear inappropriate clothing. The professional image may also be weakened if clients feel employees are too casual to be entrusted with their business.

A Feminist Analysis of Cloud Nine Essay -- essays research papers fc

Feminist Analysis of Cloud Nine In 1979, Caryl Churchill wrote a feminist play entitled Cloud Nine. It was the result of a workshop for the Joint Stock Theatre Group and was intended to be about sexual politics. Within the writing she included a myriad of different themes ranging from homosexuality and homophobia to female objectification and oppression. â€Å"Churchill clearly intended to raise questions of gender, sexual orientation, and race as ideological issues; she accomplished this largely by cross-dressing and role-doubling the actors, thereby alienating them from the characters they play.† (Worthen, 807) The play takes part in two acts; in the first we see Clive, his family, friends, and servants in a Victorian British Colony in Africa; the second act takes place in 1979 London, but only twenty-five years have passed for the family. The choice to contrast the Victorian and Modern era becomes vitally important when analyzing this text from a materialist feminist view; materialist feminism relies heav ily on history. Cloud Nine is a materialist feminist play; within it one can find examples that support all the tenets of materialist feminism as outlined in the Feminism handout (Bryant-Bertail, 1).   Ã‚  Ã‚  Ã‚  Ã‚  The system of patriarchy allies itself to economic power (Bryant-Bertail, 1). In the first act of the play, several references are made that allude to the economic power being held by the men. The play opens with the line â€Å"Come gather, sons of England, come gather in your pride† (Churchill, 810) and in Clive’s opening speech he makes several fatherly references; â€Å"I am father to the natives here, and father to my family so dear† (810). In the next song the line â€Å"The forge of war shall weld the chains of brotherhood secure† (810) can be found. It is interesting to also note that intermixed with these lines are references to Queen Victoria’s sovereignty. Several lines such as, â€Å"we serve the queen wherever we may roam† and â€Å"O’er countless numbers she, our Queen, Victoria reigns supreme† (810) can be found. The author intended these lines to be ironic and humorous. Even though the male cha racters are the ones saying them, they really don’t have any respect for her as a person, just as a figure.   Ã‚  Ã‚  Ã‚  Ã‚  Women are hierarchized into classes (Bryant-Bertail, 2). In this story many of the women are in separate classes. I... ...up psychology is not isolated, but considered in relation to larger institutions (Bryant-Bertail, 2). The entire play is aimed directly at this tenet. In Act One, all of the characters think one way and act another. For example while Ellen may actually be a lesbian in love with Betty, she goes ahead and marries Harry because it is â€Å"the right thing to do†. However, in Act Two, the characters no longer feel the need to hide what they are from each other. Overall we are left to compare these competing mindsets not just to each other but to the larger institutional psychology; Act One is blatantly Victorian and Act Two is set in the 1970’s. The author purposefully chose these two eras because they so heavily contrast each other. The rigidity of Victorianism and the liberation of the late 70’s when compared with the characters show us that times may change but what people think doesn’t.   Ã‚  Ã‚  Ã‚  Ã‚   Works Cited Barry, Peter. Beginning Theory An Introduction to Literary and Cultural Theory. Manchester: Manchester University Press, 1995 Churchill, Caryl In Worthen, W. B. ed. The Harcourt Brace Anthology of Drama. Fortworth: Harcourt Brace College Publishers, 2000.

Reaching For Dreams - A Ballet :: essays research papers

In watching a professional ballet one doesn’t realize how much work is put into making the production come to life. Both the dancers and the choreographers put every ounce of energy and emotion into telling their story. It takes years for a ballerina to train for the labor that goes into becoming professional, however just weeks to learn a full-length ballet. Dancers can sometimes be put through months of sore muscles in order to train. Often ballet dancers are told to loose weight in order to look their part, or are only given a few minutes for break after hours of vigorous training. In the end it is all worth it though. When I checked out Reaching for Dreams: A Ballet from Rehearsal to Opening Night, by Susan Kuklin out of the library I expected to read another boring drawn out diary. Amazingly this book was difficult for me to put down because I became so enthralled by the process of putting on a ballet. At the beginning of this book the author describes the dancers coming in on a rainy Monday morning to begin warm-ups and rehearsal. This of course is the beginning of their voyage to opening night. The dancers taking part in this production were from the Alvin Ailey American Dance Theatre. The ballet that they plan to perform in seven weeks is called â€Å"Speeds.† The choreographer of â€Å"Speeds† is a world-renowned woman by the name of Jennifer Mullers. This production contains a cast of eleven dancers and five alternates. â€Å"Speeds† is a modern ballet that explains how one moment in time is like no other, and how often things in the world change. Throughout this book, Kuklin observes the life of a dancer. The typical day of a professional ballerina at the Alvin Ailey American Dance Theatre consists of waking up around seven to be at rehearsal in plenty of time to warm-up. In dance warming up your muscles is the most important device to do before beginning, as it helps you stay clear of any possible injuries. After warming up Jennifer, the choreographer, teaches them the dance and makes sure that every move â€Å"flows† with the body of the person dancing it. She claims that â€Å"the dancers must be comfortable with the shapes that they dance.† After hours of strenuous practice the dancers receive a five-minute break to cool off and grab a bite to eat.

Changes & Continuities of Silk Road Essay

The Silk Road which started in 200 BCE and ended it in 1450 CE has its own changes and continuities. Trade flourished between the Asian and Europe at the time and as time went on its sole purpose of trading expanded to many other purposes and affect not only the area it contacted. Although there were many continuities during the time but it has more significant changes that occurred and also impact the world. One significant changes of the Silk Road is when it was first started it mainly started as a way for trade to flourish between Europe and Asia. But the purpose of this Silk Road has also expanded to transcend different culture and technologies from different places and caused cultural diffusion along the Silk Road. This happened because the Silk Road has more than one route, some ends in the middle east , west Asia, and Europe. There were merchants of different races and religion like Muslim,. Buddhism, Christianity, Hinduism and more. This caused cultural diffusion between places like Buddhism were introduced to China and the Chinese paper making technology were spread toward the west to Europe. Another significant change that occurred is when the merchants travel on the Silk Road they are very likely to get attacked by bandits or get their goods stolen. But during the Mongolian reign this route was safer and merchants are not afraid of bandits along the way. This occurred because during the time of the Mongolian Empire they formed the ortoghs which means merchant association. Merchants traveled in pack instead of one which provide more security because this way merchants are less likely to get attack, and made trade safer. Like everything when there is change there is also continuities and one of them is the silk trade. Silk Road is called this name is because the main product traded on this route is silk. Even though many other items were traded in the silk road but the Europeans were very interested in these kind of fabric and they are luxurious because the European did not know how to make them. This is consider a continuity because for many decades the Chinese holds the secret for making these luxurious silk and because the Europeans and India wanted these silk so the Chinese could make a profit from it and they are consider a luxury. The reason the Chinese won’t let the outsiders know how to make these silk is because the process of it is hard and they depends mostly on trading these silk for the stuff they needed. Another continuities is the geography of the silk road. The silk road is consist of many route, some is shorter but dangerous while other is longer but safer. Even though some of the routes have changed and there is more variety of stuff that’s being traded than when it was started (e.g. Gunpowder) and the purpose of the road also expanded like people use it to spread religion and unfortunately is also been a route where disease easily spread (e.g. Black plagues) The continuity is the geography of the silk road never changed because both the European and Asia gained much profit from it that it doesn’t need to be change and the Silk Road remained the major trade route between Far Eastern Chinese and European cultures and sparked numerous conflicts in its existence. The Silk Road which have been known as a major trade route in the ‘old world’ and sparked numerous conflicts in its existence. It brought the goods and the bads like the plagues, cultural diffusion, introduction of new technologies and brought new religions to different part of that world. The Silk Road shape the world we have today and when it ended in 1450 CE it had impacted most of Europe and Asia.

A Prospective Cross Sectional Study Health And Social Care Essay

The importance in measuring the acceptableness to users of a Picture Archiving and Communication System in the infirmary connotes advancement by supplying quality images with good satisfaction than utilizing movie. In trauma instances, this will give advantage to occupants in the appraisal as early diagnosing is necessary. Besides in the Ob-Gyne section medical clearance affecting chest skiagraphy so that contemplated surgical processs can be done. This statement is still non proven, therefore survey on the impact of PACS on clinician shall function the intent. In our scenes, up until December 2011, determinations at the exigency room that rely on the skiagraphy entailed some waiting clip as what normally happens in film-based skiagraphy. The debut of PACS promises to alter this scenario in favor of quicker image handiness movie developing is omitted in the procedure. Quicker handiness of the radiogram due to the presence of networked computing machine system of sharing the digital images.AimDATA SUBSTRATESOPERATIONALLY DEFINED VARIABLESAnalysisTo find the impact of filmless imaging on the frequence with which physicians entree radiology images.Data assemblage sheetFrequency of the entree of doctor to radiology imagesQuantitative variable like frequence shall be analyzed utilizing mean and standard divergence.To measure clinician perceptual experience of image handiness with the usage of Picture Archiving and Communication System ( PACS ) .Data assemblage sheetPercept of clinician on image handinessQualitative variable will be analysing uti lizing proportion.Relationship of Research Objectives, Data Substrate, Operationally Defined Variables and Data AnalyIntroductionI. BACKGROUND OF THE STUDY:Filmless imagination is a construct which has changed health care. Picture Archiving and Communication Systems ( PACS ) are described as the â€Å" centralised depository for all imagination informations and diagnostic images ( eg, x-rays, CT scans, MRI scans ) and radiology studies electronically to clinicians at the point-of-care, contradicting the demand for a film-base.1 Diagnostic imagination is a cardinal constituent of information impacting the attention a patient receives. Picture Archive and Communication Systems ( PACS ) are comprehensive webs of digital devices designed for acquisition, transmittal, storage, show, and direction of diagnostic imagination surveies. The construct of a digital image communicating and show system was devised in the 1970s, with the initial conference on PACS designs launched in 1982 ( Huang , 1999, 2003 ) . The U.S. Army Medical Research and Materiel Command installed the i ¬?rst large-scale PACS in the United States called the medical diagnostic imaging support system in 1992 ( Smith et al. , 1995 ) .2 Over the last 30 old ages PACS been developed for the intent of making more efficient and effectual health care. The construct of PACS was originally developed to better efficiency non merely in the radiology sections but besides in other sections like the exigency room. A figure of surveies have been conducted to find if PACS achieves its ends of bettering efficiency and effectivity within wellness systems. These surveies focus on its impacts on work flow, functions, patient results, and costs, with variable decisions. 3 Digital skiagraphy, this is the first movie free X ray imaging system in Mindanao. DDH ( Davao Doctors Hospital ) upgraded to CR ( Computed Radiography ) and implemented PACS ( Picture Archiving and Communication System ) for all imaging modes ( CT, MRI, Ultrasound, and Radiography ) . In trauma instances, this will give advantage to occupants in the appraisal as early diagnosing is necessary. Besides in the Ob-Gyne section medical clearance affecting chest skiagraphy so that contemplated surgical processs can be done. In this survey, the occupants will give their appraisal on how PACS give impact to their work patterns in the exigency section in bettering clinical decision-making, and easing more efficient patient attention processes.II. REVIEW OF RELATED LITERATUREA Although the construct of image archiving and communications systems ( PACS ) was developed in Europe during the latter portion of the 1970s, no working system was completed at that clip. The first PACS executions took topographic point in the United States in the early 1980s, e.g. at Pennsylvania University, UCLA, and Kansas City University. Some more or less successful PACS developments besides took topographic point in Europe in the 1980s, peculiarly in the Netherlands, Belgium, Austria, the United Kingdom, France, Italy, Scandinavia, and Germany.4 PACS was expected to revolutionise and streamline the bringing of health care, helping communicating between radiotherapists and clinicians, bettering clinical decision-making, and easing more efficient patient attention processes. A In the USA 76 % of infirmaries reported utilizing PACS in 2008, A and in England and Scotland a national roll-out of PACS has been completed with the balance of UK infirmaries implementing it by 2012.A With the integrating of PACS into a figure of medical units outside radiology, the exigency section is one clinical country where PACS has the possible to significantly alter work patterns. The exigency section is a ‘complex ‘ and ‘data-rich environment'A where clinicians continuously multi-task and utilize multiple information beginnings in order to supply optimal attention for critically sick patients. Images are built-in to patient attention, A with high volumes of imaging surveies conducted daily.A Rapid entree to these to back up decision-making can be of important importance. With the potency for imaging consequences to impact dramatically on a patient ‘s attention, the ED provides a good scene to measure how PACS can impact on and take to innovation in clinical work practices.5 In 2010, a survey done by I.M. Hains et Al assessed the grounds of PACS impact on ICU clinicians through a systematic literature reappraisal of 11 ( 11 ) English linguistic communication publications in the USA and UK. The survey revealed a positive impact potency for PACS on clinician ICU work patterns and patient attention. The survey besides showed that PACS elicits positive impact potency on efficiency of work patterns, work associated with clinical determination devising and communicating patterns. PACS engineering offers wellness attention providers the possible for long-run cost nest eggs in radiology services by extinguishing the disbursal of movie processing and storage, among other things. Quick image handiness with PACS in SPMC will do it easier for radiotherapists to pull off patient test work flow and will assist surgical occupants in the early diagnosing and intervention for injury instances. Political action committee in the infirmary connotes advancement by supplying quality images with good satisfaction than utilizing movie.III. RESEARCH QuestionWhat is the impact of PACS on surgical occupant ‘s direction of ER patients?IV. SIGNIFICANCE OF THE STUDYImproves more timely patient attention and allowing clinicians to do determinations more rapidly.V. OBJECTIVESTo measure the impact of image file awaying and communicating systems ( PACS ) as perceived by the surgical occupants at the exigency section. To find benefits, disadvantages and jobs of PACS as perceived by ER surgical occupants.VI. METHODOLOGYStudy Design: Prospective Cross-sectional Survey Puting: The survey shall take topographic point in Southern Philippines Medical Center – Emergency Department, Bajada, Davao City, from May-June 2013 Independent variables: Age, sex, section Dependent variables: 1 ) continuance of ER rotary motion ; 2 ) impact of PACS on surgical occupant ‘s appraisal ; 3 ) surgical occupant ‘s perceptual experience of image handinessParticipantsInclusion Standards: Surgical occupants at ER Department Exclusion Standards: Surgical Residents who refuse to give informed consent.VII. Sampling CRITERIAA convenient sampling of surgical occupants falling under inclusion standards with consent shall be included for research.IX. DATA GATHERING/METHOD:Data will be gathered utilizing a questionnaire adapted from The Norfolk and Norwich University Hospital J.R PILLING.6 The questionnaire makes usage of a five-point Likert graduated table to measure surgical occupants ‘ positions on quality of images. There where besides three unfastened ended inquiries included to arouse responses on occupants perceived advantage, disadvantages and jobs with the usage of PACS. The questionnaire uses a combination of responses to statements and inquiries, graduated from 1 to 6, and some chances for free sentiment. Those who give informed consent will reply the questionnaire for about 5-7 proceedingss. All the information that will be used in this survey will be collected by the research worker, Dr. Leil ani Ching. Surgical occupants will be interviewed at their most convenient clip.Ten. SAMPLE SIZE COMPUTATIONThe survey topics ( aim population ) of this research are all surgical occupants who use PACS in measuring trauma instances in the Emergency Department. Hence, no sample size calculation will be used.Eleven. DATA HANDLING ANALYSISData for this survey will be analyzed and gathered utilizing Epi-info version 7. The uninterrupted variables will be summarized utilizing mean and standard divergence while impact and perceptual experience will be summarized utilizing frequence and per centum.Twelve. DEFINITION OF TERMS1. Impact- The step of both the tangibleA andA intangibleA effects and influences of the Picture Archiving and Communication Systems upon the surgical occupants utilizing it. Questions that ask about the utility and image quality of PACS ( Question no. 1-6 ) will be analysed to measure impact. 2. Perception- TheA processA by which surgical residentsA perceives and buttockss image and informations handiness when utilizing the Picture Archiving and Communication Systems. Questions that ask about participant ‘s point of views ( Question no. 7-10 ) will be analysed to measure perceptual experience.Thirteen. Ethical ConsiderationPrior to enlisting in the plan, the consent of the participant must be obtained.Ethical motives ReviewThe advocates of the survey will procure an blessing from the Cluster Ethics Research Committee of The Southern Philippines Medical Center prior to making the research.Informed Consent: FormA written consent is obtained from the possible participants who will be invited to reply the study questionnaire.Informed Consent: SignerThe signature of the participant should look in the consent signifier.Informed Consent: WitnessNo informant will be required in order for the informed consent to be adhering.Informed Consent: Proxy ConsentThere will be no pro xy consent aside from that of the participant will be allowed.Informed Consent: ProcedurePrior to subscribing the consent signifier, the possible participants are informed about the survey principle and aims.Informed Consent: Timing and VenueThe informed consent will be taken prior to the disposal of the questionnaire. It will be done in Southern Philippines Medical Center after office hours.Disclosure of Study Objectives, Risks, Benefits and ProceduresThe participants will be informed of the survey aims and what is expected of them. They will besides be told that there are no hazards involved in the survey and that there will be no direct benefits to them as survey participants.Renumeration, Reimbursement and Other BenefitsNo renumeration or reimbursement will be given to the participants.ConfidentialityThe research workers will non unwrap the individualities of the participants at any clip. Merely the chief advocate of the survey has the personal information of the participants.In vestigator ‘s DutyIt is the research worker ‘s duty to guarantee the confidentiality of any information obtained during the research.Specimens ManagingN/AVoluntarinessThe participants have the right to decline to take part in the survey.Alternate OptionsIf participants decide non to take part in the survey, their determination will be respected and will non impact their employment or their regular public presentation rating.PrivacyParticipants will non be contacted by any agencies after they have answered the questionnaire.Information on Study ResultsThe participants will hold entree to their informations. After the information has been analyzed, the overall consequences will besides be made known to the participants.Extent of Use of Study DataAt present there are no intended programs to utilize the informations aside from the aims stated in the protocol.Authorship and ContributorshipThe chief research worker is the chief writer of the survey.Conflicts of InterestThe chi ef research worker and co-author declares no struggle of involvement.PublicationThe research may be submitted for national and/or international publication.FundingThe chief advocate of the survey is utilizing personal financess to carry on the survey.Duplicate Copy of the Informed Consent FormA duplicate transcript of the informed consent signifier will be provided to the participants of the survey. Extra transcripts can be made on petition.Questions and Concerns Sing the SurveyThe participants will be encouraged by the chief research worker to voice out concerns about their engagement in the survey.Contact DetailssThe participants of the survey will be provided with the cellular telephone figure of the chief research worker. The chief research worker is besides available for inquiries, remarks and concerns about the survey.